‘My cooking style doesn't neatly fit into any one category – it’s not low carb, not entirely plant-based, and certainly not fixated on calorie or macro counts. So, when asked, I often quip, "well, it's healthy… ish."'

Promising all the goodness with none of the fuss, this is healthy eating with a little wiggle room – perfect for real life.

So many of us want to embrace a healthier approach to eating, but maintaining a sense of balance any particular diet often results in a sense of failure – whether through a feeling of over-restriction, or everyday life getting in the way.

This is how Emma came to the -ISH part. It's a positive approach that understands the challenges people face in cooking from scratch. You'll find everything from high-protein batch breakfasts, preppable lunches, plant-forward feasts that taste unreal, under 30 minute dinners, and indulgent treats that hit the sweet spot.

Joyful cooking centred around six pillars that guarantee a HEALTHY-ISH way of eating:

HIGH PROTEIN / PLANT-FORWARD / REFINED SUGAR-FREE / UPF-FREE / CONVENIENCE-FOCUSED / NOURISHING FOR MIND & BODY